Alps Alpine Asset Tracking
Project mission
Alps Alpine Asset Tracking is a specialised division of Alps Alpine, focused on B2B solutions in industrial tracker and sensor technologies. Our branding objective is to position Asset Tracking as a distinct and contemporary entity while preserving elements of Alps Alpine's heritage, reflecting its longstanding reputation for durability, reliability, and excellence in the market.
As design lead on this project, I was responsible for exploring a refreshed colour palette and typography, and producing a set of icons using a green gradient to symbolise Alps Alpine's green initiative in data collection. I also created Alps Alpine's Connect mobile app logo, taking the client through the design process from research, sketches, design concepts to final delivery and provided other design services such as graphics and print for trade shows and marketing purposes.
Client
Alps Alpine
Role
Branding, Graphic Design
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